RPO and Talent Management Blog by Ochre House | Ochre Talk

A few weeks ago, an article appeared which spurred me into writing a blog on a potential trend set to disrupt employer branding (or at least the way in which prospective candidates make judgements over the attractiveness of a potential employer).
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Recently I was sitting in an Executive meeting in which conversation was centred on rethinking the company’s vision and brand. To be honest what should have been an engaging, energetic conversation was rather like pulling hen’s teeth. There wasn’t much to enthuse over and I made a mental note to revisit the ‘why’ behind this lack of energy and engagement.
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By and large, a business is the point at which its people come together with its customers to produce relevant services/products and memorable experiences.
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Once upon a time I sat on the Social Media Steering Committee of a well-known global business. We toiled and wrestled through months of angst riddled discussions around how to protect the brand from the horror of the digital age and its legions of duplicitous social medias.
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So here’s the thing; times are changing. Change is the new normal and whilst the bigger organisations can try to weather the storm through making workforce cuts, they don’t all make it. What then about the SME’s of the world?
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We have all heard the saying before – you never get a second chance to make a first impression – but that saying couldn’t ring truer than when you are bringing a new employee onboard as part of your company.
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Apple has found themselves in a tricky situation. Three fake Apple stores have recently been exposed in China. Not a big issue in itself, but the onslaught that’s followed has certainly created a reputational crisis both for Apple and the fake stores involved.
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In the past two days we have seen the leaders of News International send a clear message to the business: There’s you and there’s us.
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This week we have had a very stark reminder that you cannot just allow anyone to represent your brand in the external market, as the News of The World is abandoned one after the other, by most (if not all) of its key advertising customers.
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We have all heard the horror stories of people getting caught slagging off their employer on Facebook (or the likes) – often ending in an unceremonious ending of that relationship! I am continually amazed how naive some people can be! Increasingly firms are using Facebook as a legitimate sourcing channel – targeting very specific groups based on details of their demographics / profile.  Read full post