RPO and Talent Management Blog by Ochre House | Ochre Talk

We have all heard the saying before – you never get a second chance to make a first impression – but that saying couldn’t ring truer than when you are bringing a new employee onboard as part of your company.
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Apple has found themselves in a tricky situation. Three fake Apple stores have recently been exposed in China. Not a big issue in itself, but the onslaught that’s followed has certainly created a reputational crisis both for Apple and the fake stores involved.
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In the past two days we have seen the leaders of News International send a clear message to the business: There’s you and there’s us.
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This week we have had a very stark reminder that you cannot just allow anyone to represent your brand in the external market, as the News of The World is abandoned one after the other, by most (if not all) of its key advertising customers.
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We have all heard the horror stories of people getting caught slagging off their employer on Facebook (or the likes) – often ending in an unceremonious ending of that relationship! I am continually amazed how naive some people can be! Increasingly firms are using Facebook as a legitimate sourcing channel – targeting very specific groups based on details of their demographics / profile.  Read full post

I came across a blog post on Harvard Business Review the other day which spurred me into writing a piece on leadership succession.

An “identified patient“ is a psychological term referring to a family member — often a child or a teenager — who gets scapegoated for behaviour that is actually just a predictable response to dealing with an unhealthy family. In this sense, Tony Hayward is BP’s identified patient.

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Social Media has enabled us to communicate, engage and collaborate with the wider world like nothing ever seen before and presents progressive organisations with a new way of looking at talent attraction, engagement and of course the overall Employer Brand.
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Businesses like ours spend years working with clients to formulate compelling employee value propositions (EVP) for our clients and how to get an unfair share of top talent through their doors. And then you get the UK authorities who are able to stick a spanner in the works with just a couple of poorly thought through pieces of tax legislation. 
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This was the title of an article that was shared with me the other week. The basic premise was that in a web 2.0 world, where user generated content dominates, employer branding can no longer be viewed as a monologue dictated by the corporate. Instead, focus should be on managing (or should that be influencing?) the messages shared about an organisation in the market. I wanted to look deeper…
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Or to put it another way… X Factor didn’t!

Never has it been clearer that you cannot afford to ignore the power of social media. Whether this was a protest vote or not, it is proof positive that with the right message you can reach a vast market quickly, directly and cheaply. And once again, you can only fight the battle for your brand if you enter the debate and try to influence it head on. If you stick your head in the sand, don’t embrace it as part of the “new norm”, then the opportunity cost be enormous.