Employer branding in a borderless world


Posted by Julie Copperthwaite - Director, Life Sciences | employer brand
Posted on February 11th, 2014 at 9:19 am

Talent attraction has changed somewhat in the past 20 years, from placing an advert in the local paper in the 80’s, to posting an advert on a job board in the 90’s, to the more recent advancements to utilisation of social media through hand held devices. Our society has become more networked and our working environments have become borderless. Read full post

A quiet revolution in employer branding and candidate attraction


Posted by Paul Daley - Director, APAC | employer brand
Posted on December 11th, 2012 at 11:19 am

A few weeks ago, an article appeared which spurred me into writing a blog on a potential trend set to disrupt employer branding (or at least the way in which prospective candidates make judgements over the attractiveness of a potential employer).
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Leaders: Can you say this about your brand?

Posted by Keith Coats, Co-Founder of TomorrowToday South Africa | employer brand
Posted on October 4th, 2012 at 11:15 am

Recently I was sitting in an Executive meeting in which conversation was centred on rethinking the company’s vision and brand. To be honest what should have been an engaging, energetic conversation was rather like pulling hen’s teeth. There wasn’t much to enthuse over and I made a mental note to revisit the ‘why’ behind this lack of energy and engagement.
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Convergence – The elephant in the room?


Posted by Andy Curlewis - Director - Brand, Digital & Communications | employer brand
Posted on September 21st, 2012 at 9:17 am

By and large, a business is the point at which its people come together with its customers to produce relevant services/products and memorable experiences.
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Top down and bottom up. Why personal branding is a win win


Posted by Andy Curlewis - Director - Brand, Digital & Communications | employer brand
Posted on April 17th, 2012 at 10:11 am

Once upon a time I sat on the Social Media Steering Committee of a well-known global business. We toiled and wrestled through months of angst riddled discussions around how to protect the brand from the horror of the digital age and its legions of duplicitous social medias.
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The risk and complexities of talent acquisition for SMEs


Posted by Julie Copperthwaite - Director, Life Sciences | employer brand, Quality hires, recruitment, Skills gap
Posted on February 9th, 2012 at 11:53 am

So here’s the thing; times are changing. Change is the new normal and whilst the bigger organisations can try to weather the storm through making workforce cuts, they don’t all make it. What then about the SME’s of the world?
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We have all heard the saying before – you never get a second chance to make a first impression – but that saying couldn’t ring truer than when you are bringing a new employee onboard as part of your company.
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Apple has found themselves in a tricky situation. Three fake Apple stores have recently been exposed in China. Not a big issue in itself, but the onslaught that’s followed has certainly created a reputational crisis both for Apple and the fake stores involved.
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In the past two days we have seen the leaders of News International send a clear message to the business: There’s you and there’s us.
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This week we have had a very stark reminder that you cannot just allow anyone to represent your brand in the external market, as the News of The World is abandoned one after the other, by most (if not all) of its key advertising customers.
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