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	<title>RPO and Talent Management Blog by Ochre House &#124; Ochre Talk &#187; employer brand</title>
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		<title>You Never Get a Second Chance to Make a First Impression</title>
		<link>http://talk.ochrehouse.com/employer-brand/you-never-get-a-second-chance-to-make-a-first-impression/</link>
		<comments>http://talk.ochrehouse.com/employer-brand/you-never-get-a-second-chance-to-make-a-first-impression/#comments</comments>
		<pubDate>Tue, 02 Aug 2011 12:55:56 +0000</pubDate>
		<dc:creator>Jon Holden, Director, Silkroad</dc:creator>
				<category><![CDATA[employer brand]]></category>
		<category><![CDATA[people management]]></category>
		<category><![CDATA[recruitment]]></category>
		<category><![CDATA[recruitment process outsourcing]]></category>
		<category><![CDATA[Workplace Training]]></category>

		<guid isPermaLink="false">http://talk.ochrehouse.com/?p=387</guid>
		<description><![CDATA[We have all heard the saying before – you never get a second chance to make a first impression – but that saying couldn’t ring truer than when you are bringing a new employee onboard as part of your company.]]></description>
			<content:encoded><![CDATA[<p>We have all heard the saying before – you never get a second chance to make a first impression – but that saying couldn’t ring truer than when you are bringing a new employee onboard as part of your company.<br />
<span id="more-387"></span><br />
New employees’ first days are instrumental in integrating them into the company’s culture and forming positive impressions of their new company. You’ll never get a more excited, energetic and enthusiastic employee than on his or her first day. Being unprepared for that new employee could have them reconsidering the outlook of their new position.</p>
<p>Good first impressions lead to increased retention and productivity, which is obviously good for a company’s bottom line. Employees start building first impressions the minute they make contact with a company, so it is important to start the onboarding process as soon as an offer is accepted. You need to make absolutely sure that your new hire feels welcomed, valued and prepared to do his or her job. To ensure your company gives new hires the best first impression possible, you should:</p>
<p>•	<strong>Be ready for the new hire </strong>– What kind of impression will employees have if when they show up on their first day nothing is ready?  Email isn’t set up; their new workstation is a mess; or paperwork they need to sign isn’t ready to go; all of which will leave a bad taste in their mouths. Make sure everything is ready on day one when your new hire starts.  It not only helps in forming a positive opinion about the company, but also helps them become productive members of the team faster.</p>
<p>•	<strong>Automate the administrative end of the onboarding </strong>– What’s even better than having paperwork ready for employees to sign on the first day?  Having no paperwork for them to sign. Automate the process and go paperless, this way new employees can fill out all paperwork before the first day and hit the ground running.</p>
<p>•	<strong>Immerse your new hire in the company culture</strong> – Get new employees feeling excited to be a part of your team.  Let them know about the company’s policies and rules, and introduce them to co-workers that can help them get a better understanding of what the company is about.</p>
<p>•	<strong>Make new employees feel welcome and valued as key players on the team</strong> – Make sure your new employee is included on meetings and is giving material to familiarize themselves with your business. Make a plan for someone to eat lunch with on the first day so they start feeling they’re part of the team and walk them around the office.</p>
<p>•	<strong>Give them time to get situated and familiar with their new jobs</strong> – Don’t just go throwing new employees into “do or die” situations. Ensure they are giving proper training and not left feeling overwhelmed or confused.</p>
<p>As the saying goes, you never get a second chance to make a great first impression. Don’t miss your opportunity to engage your new hire and secure a loyal employee.</p>
<p><span style="color: #888888;">We would like to thank Jon Holden, Director at Silkroad this great guest blog.</span></p>
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		<title>Protecting the brand – harder than you think!</title>
		<link>http://talk.ochrehouse.com/employer-brand/protecting-the-brand-%e2%80%93-harder-than-you-think/</link>
		<comments>http://talk.ochrehouse.com/employer-brand/protecting-the-brand-%e2%80%93-harder-than-you-think/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 07:50:43 +0000</pubDate>
		<dc:creator>Paul Daley - Director, APAC</dc:creator>
				<category><![CDATA[APAC talent management]]></category>
		<category><![CDATA[employer brand]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[talent management]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[china]]></category>
		<category><![CDATA[employer reputation]]></category>
		<category><![CDATA[Ochre House]]></category>
		<category><![CDATA[paul daley]]></category>

		<guid isPermaLink="false">http://talk.ochrehouse.com/?p=379</guid>
		<description><![CDATA[Apple has found themselves in a tricky situation. Three fake Apple stores have recently been exposed in China. Not a big issue in itself, but the onslaught that’s followed has certainly created a reputational crisis both for Apple and the fake stores involved.]]></description>
			<content:encoded><![CDATA[<p>Apple has found themselves in a tricky situation. Three <a title="Fake Apple Stores" href="http://www.reuters.com/article/2011/07/22/us-china-apple-fakestore-idUSTRE76L20U20110722" target="blank">fake Apple stores</a> have recently been exposed in China. Not a big issue in itself, but the onslaught that’s followed has certainly created a reputational crisis both for Apple and the fake stores involved.<br />
<span id="more-379"></span><br />
But what does this mean for us in the world of talent?</p>
<p>This, shall we say, ‘incident’ of misrepresentation is happening every day in your organisation. Employees, current, former and future are taking the opportunity to share their opinion on you as an employer amongst their network.</p>
<p>An innocuous enough event you may feel, but what are they saying about you? This uncertainty about the message, style and tone is what creates horrors for employers.</p>
<p>This is not a new phenomena; Ambler and Barrow in 1996 started talking about the concept of the employer brand. A direct recognition that the way in which your organisation is perceived does require some careful management. So what’s the point?</p>
<p>Back to Apple. Maybe the recent incidents in China are a reminder to us all that in the age of technology, ubiquitous supply of information and social media, sometimes the basics will still come to haunt us.</p>
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		<title>Another lesson from News International!</title>
		<link>http://talk.ochrehouse.com/employer-brand/another-lesson-from-news-international/</link>
		<comments>http://talk.ochrehouse.com/employer-brand/another-lesson-from-news-international/#comments</comments>
		<pubDate>Fri, 08 Jul 2011 16:07:04 +0000</pubDate>
		<dc:creator>Damien Stork - Director</dc:creator>
				<category><![CDATA[employer brand]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[people management]]></category>
		<category><![CDATA[recruitment]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[talent management]]></category>
		<category><![CDATA[Damien Stork]]></category>
		<category><![CDATA[news international]]></category>
		<category><![CDATA[News of the World]]></category>
		<category><![CDATA[ochre hosue]]></category>
		<category><![CDATA[Rebekah Brooks]]></category>
		<category><![CDATA[rpo]]></category>
		<category><![CDATA[Talent]]></category>

		<guid isPermaLink="false">http://talk.ochrehouse.com/?p=343</guid>
		<description><![CDATA[In the past two days we have seen the leaders of News International send a clear message to the business:  There’s you and there’s us.     ]]></description>
			<content:encoded><![CDATA[<p>In the past two days we have seen the leaders of <a title="News International" href="http://www.newsinternational.co.uk/" target="_blank">News International</a> send a clear message to the business:  There’s you and there’s us.<br />
<span id="more-343"></span><br />
When you click on their careers pages you see a quote from <a title="News International" href="http://newsinternationalcareers.co.uk/meet-ni" target="_blank">Rebekah Brooks</a> that reads: &#8220;News International is a great company full of talented, dedicated and creative people. We are a company which has journalism at its very heart.”  This got me thinking about News International’s HR function and how thankless their job must be right now.  What do you do when you are trying to build and protect something as fundamental as a culture, an employee value proposition, when your leaders stand up and say “we have no values”?</p>
<p>Organisations globally are working extremely hard to put values at the hearts of their businesses in order to try to meet the demands of growth, scarcity of skills, changing markets, increased competition etc etc etc.  Aligning talent programmes to business goals, with people the key to achieving short, medium and long-term ambitions, leaders have had to live and demonstrate values like never before, with their most critical business partner; HR.</p>
<p>On September 14th Ochre House hosts its annual symposium at Wentworth and this year it covers the topic: “<a title="Annual Symposium" href="http://www.ochrehouse.com/Events/Re-defining-Business-Value-Through-a-Talent-Centric-Approach-252" target="_blank">Re-defining Business Value through a Talent Centric Approach</a>”.  For the first time we have business leaders joining with HR leaders, as the two have come to work inextricably in those organisations that are leading the way in aligning business strategy and talent.</p>
<p>We have heard that Newspapers have struggled, are perhaps outdated with the advent of the internet, but is it such an archaic industry that the leaders can behave like luddites?  I think not, and I sincerely hope the NI staff vote with their feet.</p>
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		<title>Don&#8217;t follow the News of the World down the pan!</title>
		<link>http://talk.ochrehouse.com/employer-brand/dont-follow-the-news-of-the-world-down-the-pan/</link>
		<comments>http://talk.ochrehouse.com/employer-brand/dont-follow-the-news-of-the-world-down-the-pan/#comments</comments>
		<pubDate>Wed, 06 Jul 2011 16:02:53 +0000</pubDate>
		<dc:creator>Damien Stork - Director</dc:creator>
				<category><![CDATA[employer brand]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[people management]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Strategic Partners]]></category>
		<category><![CDATA[Damien Stork]]></category>
		<category><![CDATA[Employer Brands]]></category>
		<category><![CDATA[News of the World]]></category>
		<category><![CDATA[Ochre House]]></category>
		<category><![CDATA[Rebekah Brooks]]></category>
		<category><![CDATA[strategic partners]]></category>

		<guid isPermaLink="false">http://talk.ochrehouse.com/?p=339</guid>
		<description><![CDATA[This week we have had a very stark reminder that you cannot just allow anyone to represent your brand in the external market, as the News of The World is abandoned one after the other, by most (if not all) of its key advertising customers.]]></description>
			<content:encoded><![CDATA[<p>This week we have had a very stark reminder that you cannot just allow anyone to represent your brand in the external market, as the News of The World is abandoned one after the other, by most (if not all) of its key advertising customers.<br />
<span id="more-339"></span><br />
<a title="Rebekah Brooks" href="http://www.guardian.co.uk/media/2011/jul/06/andy-coulson-phone-hacking" target="_blank"> Rebekah Brooks</a> claims to have had no knowledge of the work the Private Investigator (at the centre of the <a title="News of the World" href="http://www.guardian.co.uk/media/greenslade/2011/jul/06/phone-hacking-rupert-murdoch" target="_blank">NOTW phone-hacking scandal</a>) was doing. This means she is either not telling the truth, or was incompetent in carrying out her duties as Editor at the time. Either way, you cannot pass blame to someone else when your brand is at stake. Be vigilant or be done-to, but don’t claim innocence when your customers and potential customers abandon ship and it looks like the entire business could collapse…</p>
<p>We already all know the reasons why direct hiring is key- protecting your brand, managing candidate experience, improving retention, reducing costs of resourcing&#8230; I could go on! But we also know that you can’t do without good agencies that work as partners and are still an essential channel in attracting new, niche, external talent. Your PSL is a key partner relationship so manage it carefully, within clear parameters, with clear communications agreed. Or risk paying the ultimate price!</p>
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		<title>Facebook &#8211; Sourcing Channel or Spying Eye?</title>
		<link>http://talk.ochrehouse.com/employer-brand/facebook-sourcing-channel-or-spying-eye/</link>
		<comments>http://talk.ochrehouse.com/employer-brand/facebook-sourcing-channel-or-spying-eye/#comments</comments>
		<pubDate>Tue, 26 Oct 2010 08:00:31 +0000</pubDate>
		<dc:creator>Chris Hornsby - Business Solutions Manager</dc:creator>
				<category><![CDATA[employer brand]]></category>
		<category><![CDATA[recruitment]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Chris Hornsby]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[HR]]></category>
		<category><![CDATA[Ochre House]]></category>
		<category><![CDATA[people managment]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://talk.ochrehouse.com/?p=237</guid>
		<description><![CDATA[We have all heard the horror stories of people getting caught slagging off their employer on Facebook (or the likes) &#8211; often ending in an unceremonious ending of that relationship! I am continually amazed how naive some people can be! Increasingly firms are using Facebook as a legitimate sourcing channel &#8211; targeting very specific groups [...]]]></description>
			<content:encoded><![CDATA[<p>We have all heard the horror stories of people getting caught slagging off their employer on Facebook (or the likes) &#8211; often ending in an unceremonious ending of that relationship! I am continually amazed how naive some people can be! Increasingly firms are using Facebook as a legitimate sourcing channel &#8211; targeting very specific groups based on details of their demographics / profile. <span id="more-237"></span></p>
<p>This got me thinking &#8211; how is it that Facebook can be used to reach out to specific groups using what would normally be viewed as &#8216;off limits diversity&#8217; information? How is it that we can not advertise for &#8216;experienced&#8217; people on the grounds that it may show a bias towards age whilst I can quite happily base an ad on Facebook targeting 18 &#8211; 23 year olds?</p>
<p>And what is to stop people using this same data, consciously or sub consciously, in their evaluation and selection of potential candidates? Does the fact that the individual has chosen to put this information &#8216;in the public domain&#8217; (and believe me people &#8211; it really is public!) make the information any less sacrosanct?</p>
<p>I would be keen to know if anyone had any examples of where Facebook had been cited in a discrimination context… Can of worms anyone?</p>
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		<title>Are you going to have an “identified patient”?</title>
		<link>http://talk.ochrehouse.com/employer-brand/are-you-going-to-have-an-%e2%80%9cidentified-patient%e2%80%9d/</link>
		<comments>http://talk.ochrehouse.com/employer-brand/are-you-going-to-have-an-%e2%80%9cidentified-patient%e2%80%9d/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 15:13:24 +0000</pubDate>
		<dc:creator>Paul Daley - Director, APAC</dc:creator>
				<category><![CDATA[employer brand]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[talent succession]]></category>
		<category><![CDATA[Ochre House]]></category>
		<category><![CDATA[paul daley]]></category>

		<guid isPermaLink="false">http://talk.ochrehouse.com/?p=136</guid>
		<description><![CDATA[I came across a blog post on Harvard Business Review the other day which spurred me into writing a piece on leadership succession. An &#8220;identified patient&#8220; is a psychological term referring to a family member — often a child or a teenager — who gets scapegoated for behaviour that is actually just a predictable response to dealing [...]]]></description>
			<content:encoded><![CDATA[<p>I came across a blog post on <a href="http://blogs.hbr.org/cs/2010/07/tony_hayward_is_a_scapegoat.html">Harvard Business Review</a> the other day which spurred me into writing a piece on leadership succession.</p>
<p>An &#8220;<a href="http://en.wikipedia.org/wiki/Identified_patient">identified patient</a>&#8220; is a psychological term referring to a family member — often a child or a teenager — who gets scapegoated for behaviour that is actually just a predictable response to dealing with an unhealthy family. In this sense, Tony Hayward is BP&#8217;s identified patient.</p>
<p><span id="more-136"></span>BP is a great example of an organisation in the grips of a leadership crisis because it has suddenly found itself with an “Identified patient”. Whether this is because of leadership failure or because the US administration “wants some blood” is a point for debate. However, it is clear that few organisations are immune from this potential risk. This therefore poses some interesting questions for those in charge of planning succession.</p>
<p>Typically, leadership succession processes are designed to fulfil three objectives:</p>
<p>Build a “talent pipeline” that is full of the capabilities required in the future organisation<br />
       &#8211; Plan for future leaders in specific roles<br />
       &#8211; Be ready for a sudden change in plan</p>
<p>It’s this final objective that organisations are frequently poorly prepared for. Whilst BP is one example, the Saga at <a href="http://www.telegraph.co.uk/finance/6257409/ITVs-CEO-debacle-throws-up-leading-questions.html">ITV</a>  last year just underlines the point.</p>
<p>My observation is that whilst strategic leadership planning seems to happen relatively smoothly, scenario planning for shorter term changes tends to be overlooked. So a question for you all? If you had an unidentified patient in your organisation, would you have an answer?</p>
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		<title>Social Media &amp; Employer Branding</title>
		<link>http://talk.ochrehouse.com/employer-brand/social-media-employer-branding/</link>
		<comments>http://talk.ochrehouse.com/employer-brand/social-media-employer-branding/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 16:35:13 +0000</pubDate>
		<dc:creator>Chris Hornsby - Business Solutions Manager</dc:creator>
				<category><![CDATA[employer brand]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Chris Hornsby]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Ochre House]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://talk.ochrehouse.com/?p=94</guid>
		<description><![CDATA[Social Media has enabled us to communicate, engage and collaborate with the wider world like nothing ever seen before and presents progressive organisations with a new way of looking at talent attraction, engagement and of course the overall Employer Brand.
]]></description>
			<content:encoded><![CDATA[<p>Social Media has enabled us to communicate, engage and collaborate with the wider world like nothing ever seen before and presents progressive organisations with a new way of looking at talent <a href="http://www.ochrehouse.com/About-Us/Acquisition-26" target="_blank">attraction</a>, <a href="http://www.ochrehouse.com/About-Us/Engagement-34" target="_blank">engagemen</a>t and of course the overall Employer Brand.<br />
<span id="more-94"></span><br />
We use Social Media to connect with friends and family, and now the business world is using it to connect and communicate in ways we only dreamed of 10 years ago.</p>
<p>We recently ran a survey to assess the actual take up of social media in the recruitment context in the lead up to our webinar for HR Professionals to discuss this emerging recruitment medium.</p>
<p>The results were compelling with over 80% of respondents stating that social/professional networking was a part of their attraction strategy.</p>
<p>Yet what we found was that the majority of organisations are still reviewing their strategy, with a lot not quite knowing when or how to join this exponentially growing community.</p>
<p>The main barriers preventing full scale adoption of Social Media for recruiting seem to be a lack of time, resource and knowledge of available tools. Just 14% of respondents had a full-time resource dedicated to managing social media. 50% of respondents ‘Always’ use LinkedIn (the clear leader in professional social networking) – but does this represent a social media strategy that 80% of respondents claim as part of their attraction strategy?</p>
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		<title>The UK’s eroding EVP?</title>
		<link>http://talk.ochrehouse.com/employer-brand/the-uk%e2%80%99s-eroding-evp/</link>
		<comments>http://talk.ochrehouse.com/employer-brand/the-uk%e2%80%99s-eroding-evp/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 09:29:28 +0000</pubDate>
		<dc:creator>Chris Herrmannsen - Group MD</dc:creator>
				<category><![CDATA[employer brand]]></category>
		<category><![CDATA[talent retention]]></category>
		<category><![CDATA[chris herrmannsen]]></category>
		<category><![CDATA[employee value proposition]]></category>
		<category><![CDATA[Ochre House]]></category>
		<category><![CDATA[talent management]]></category>
		<category><![CDATA[tax legislation]]></category>

		<guid isPermaLink="false">http://talk.ochrehouse.com/?p=80</guid>
		<description><![CDATA[Businesses like ours spend years working with clients to formulate compelling employee value propositions (EVP) for our clients and how to get an unfair share of top talent through their doors.]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: Arial; font-size: x-small;"><span style="FONT-FAMILY: Arial; FONT-SIZE: 10pt">Businesses like ours spend years working with clients to formulate compelling <a href="http://en.wikipedia.org/wiki/Employee_value_proposition" target="_blank">employee value propositions</a> (EVP) for our clients and how to get an unfair share of top talent through their doors. And then you get the UK authorities who are able to stick a spanner in the works with just a couple of poorly thought through pieces of tax legislation.  </span></span><br />
<span id="more-80"></span><br />
<span style="font-family: Arial; font-size: x-small;"><span style="FONT-FAMILY: Arial; FONT-SIZE: 10pt">The government is understandably looking at several ways of reducing its budget deficit, and by making it more difficult for non-residents or <a href="http://www.realbusiness.co.uk/news/leadership/5764733/the-latest-court-ruling-on-nondoms-stay-away-or-pay.thtml">non-domiciled employees</a> to pay little or no tax it will certainly be able to raise a few billion pounds towards this cause, however, the longer term detrimental effect of this hawkish tax approach will be far greater and much more difficult to quantify. It strikes me as if the government has not properly understood the nature of talent; it has become fluid and is no longer limited by traditional national boundaries. Top talent is resourceful and creative; it will seek ways around obstacles, and if that fails, it will vote with its feet.  </span></span></p>
<p><span style="font-family: Arial; font-size: x-small;"><span style="FONT-FAMILY: Arial; FONT-SIZE: 10pt">Turning the terms of trade against some of the most talented (and mobile) people in the UK workforce can only in the long run make the country and companies doing business in it poorer. Our job has therefore become suddenly much bigger, not only do we need to seek creative solutions for our clients, but we must work hard to educate the lawmakers.</span></span></p>
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		<title>Employer branding is dead, long live employer reputation management</title>
		<link>http://talk.ochrehouse.com/employer-brand/employer-branding-is-dead-long-live-employer-reputation-management/</link>
		<comments>http://talk.ochrehouse.com/employer-brand/employer-branding-is-dead-long-live-employer-reputation-management/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 10:58:59 +0000</pubDate>
		<dc:creator>Paul Daley - Director, APAC</dc:creator>
				<category><![CDATA[employer brand]]></category>
		<category><![CDATA[employer branding]]></category>
		<category><![CDATA[employer reputation]]></category>
		<category><![CDATA[influencing]]></category>
		<category><![CDATA[Ochre House]]></category>
		<category><![CDATA[paul daley]]></category>

		<guid isPermaLink="false">http://talk.ochrehouse.com/?p=55</guid>
		<description><![CDATA[This was the title of an article that was shared with me the other week. The basic premise was that in a web 2.0 world, where user generated content dominates, employer branding can no longer be viewed as a monologue dictated by the corporate. Instead, focus should be on managing (or should that be influencing?) the messages shared about an organisation in the market. I wanted to look deeper…]]></description>
			<content:encoded><![CDATA[<p>This was the title of an article that was shared with me the other week. The basic premise was that in a <a href="http://en.wikipedia.org/wiki/Web_2.0" target="_blank">web 2.0</a> world, where user generated content dominates, employer branding can no longer be viewed as a monologue dictated by the corporate. Instead, focus should be on managing (or should that be influencing?) the messages shared about an organisation in the market. I wanted to look deeper…<br />
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The idea of reputation is not new. We’ve all shared anecdotes about our views on organisations with our friends and hence influenced their reputation. No doubt those views differed from that presented on the careers sites!</p>
<p>What is new however is the ability to measure what people are saying about your organisation; and ‘what you can measure, you can manage’.</p>
<p>Many consultancies (<a href="http://www.ochrehouse.com/" target="_blank">ours included</a>) are now working with clients to help influence the message appearing about their organisation online, hence ‘employer reputation management’ Think about the power of this for a minute… An online community of millions (350m on <a href="http://www.facebook.com/" target="_blank">Facebook</a> alone) all singing your praises….That something to aspire to.</p>
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		<title>So Rage made it to Number 1.</title>
		<link>http://talk.ochrehouse.com/employer-brand/so-rage-made-it-to-number-1/</link>
		<comments>http://talk.ochrehouse.com/employer-brand/so-rage-made-it-to-number-1/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 11:15:23 +0000</pubDate>
		<dc:creator>Damien Stork - Director</dc:creator>
				<category><![CDATA[employer brand]]></category>
		<category><![CDATA[Damien Stork]]></category>
		<category><![CDATA[new norm]]></category>
		<category><![CDATA[Ochre House]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://talk.ochrehouse.com/?p=32</guid>
		<description><![CDATA[Or to put it another way&#8230; X Factor didn’t! Never has it been clearer that you cannot afford to ignore the power of social media. Whether this was a protest vote or not, it is proof positive that with the right message you can reach a vast market quickly, directly and cheaply. And once again, [...]]]></description>
			<content:encoded><![CDATA[<p>Or to put it another way&#8230; X Factor didn’t!</p>
<p>Never has it been clearer that you cannot afford to ignore the power of social media. Whether this was a protest vote or not, it is proof positive that with the right message you can reach a vast market quickly, directly and cheaply. And once again, you can only fight the battle for your brand if you enter the debate and try to influence it head on. If you stick your head in the sand, don’t embrace it as part of the “<a href="http://www.deloitte.com/view/en_GB/uk/press-release/6386f90178025210VgnVCM100000ba42f00aRCRD.htm" target="_blank">new norm</a>”, then the opportunity cost be enormous.</p>
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