Apple has found themselves in a tricky situation. Three fake Apple stores have recently been exposed in China. Not a big issue in itself, but the onslaught that’s followed has certainly created a reputational crisis both for Apple and the fake stores involved.
Read full post

In the past two days we have seen the leaders of News International send a clear message to the business: There’s you and there’s us.
Read full post

This week we have had a very stark reminder that you cannot just allow anyone to represent your brand in the external market, as the News of The World is abandoned one after the other, by most (if not all) of its key advertising customers.
Read full post

Recent Posts

Categories

Archives