so-rage-made-it-to-number-1

Posted by Damien Stork - Director
employer brand
Posted on December 22nd, 2009 at 11:15 am

So Rage made it to Number 1.

Or to put it another way… X Factor didn’t!

Never has it been clearer that you cannot afford to ignore the power of social media. Whether this was a protest vote or not, it is proof positive that with the right message you can reach a vast market quickly, directly and cheaply. And once again, you can only fight the battle for your brand if you enter the debate and try to influence it head on. If you stick your head in the sand, don’t embrace it as part of the “new norm”, then the opportunity cost be enormous.

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